The period between 2019 - 2022 showed significant, explosive eCommerce growth across practically every industry sector globally. As businesses expanded, their teams grew.
Many businesses are now trying to find a better balance between staff costs and topline revenues in order to seek or increase profitability. Taking advantage of the cost-benefits of hiring a fractional eCommerce Director is one way of rebalancing the cost side of that equation whilst providing the strategy to grow your revenues.
Building and growing a successful eCommerce business requires knowledgeable dependable leadership, but finding the right fit for your team can be tricky and expensive. What if there was a way to minimise the risk, cost and time needed to find your next Head of eCommerce without committing to hiring a new full-time role? Enter the fractional Head of eCommerce…
A fractional Head of eCommerce is a part-time eCommerce Director with specialist knowledge in the eCommerce industry, but not restricted to a particular sector. They have experience working across multiple companies. They bring a fresh perspective and knowledge of best practices tailored to your unique specific needs.
Unlike a full-time position, as a fractional Head of eCommerce working with multiple clients, we dedicate a set number of hours per week (or month) to your company. This allows you to access our knowledge and experience without the full-time cost. Salary, benefits, and overhead all add up, making the fractional option much more budget-friendly.
An outside expert brings a wealth of experience from working with different companies. We can identify blind spots in your current strategy and challenge your thinking, leading to innovative solutions. We are seasoned professionals with a proven online marketing and sales track record. We understand the unique challenges and opportunities of eCommerce businesses.
We provide high-level guidance and develop winning strategies for areas like marketing, customer acquisition, conversion optimisation, and overall growth of your online store. This frees up your time allowing you to focus on your core strengths.
Companies benefit from significant cost savings compared to hiring a full-time eCommerce Director. You only pay for the time we dedicate to your business, eliminating salary, benefits, and overhead expenses.
By delegating leadership to us, you and your team can focus on running the day-to-day operations of your business. Think of it as having access to a highly qualified consultant specifically for your eCommerce business but with a more ongoing and involved approach.
Your needs can change rapidly. A fractional head of eCommerce allows you to adjust our time commitment up or down as needed. This flexibility ensures you're only paying for the expertise you require at that specific stage.
Fractional | Full-time | |
|---|---|---|
Cost | Lower, variable | Higher, fixed |
Expertise | Broad knowledge across industries | Deep knowledge of one company |
Scalability | Highly flexible | Less flexible |
Risk | Lower (Short-term Engagement) | Higher (Long-term Commitment) |
Your Time | More time focussed on your core business | More time spent managing |
